Audiences with over 500 individuals perform better!

💡 We recommend no less than 300 people receive invites to a match round. The more, the merrier!

Keep the audience list as wide-ranging as possible. A broad audience gives you the most expansive network to make the most powerful introductions.

💡 If you think a matching topic may pertain to a member, add them to this audience.

The more timezone differentiation, the larger the audience size should be.

💡 If your audience has diverse locations, you’ll most likely want to invite no less than 500 people.

Change up topics routinely to keep your engagements fresh. We suggest having new discussion themes quarterly.

💡 Use the feedback form and add future discussion topics which you believe your members would love to chat about - talk to your community on a regular basis about their Orbiit experience.

Include social proof when inviting your community. Use NPS, testimonials, or data from the last match round to promote in the opt-in email.

Survey your audience using “Do not use for matching” questions.

💡 Utilize these questions in the opt-in or feedback form to gather intel and use them for business initiatives.

Think about the cadence of networking in your community and set the registration window along with conversation dates around that. Tuesday has the highest email open rates.

💡 Having a quick opt-in window creates urgency & FOMO.

Conversations should take place the next Thursday & Friday.

💡 Data shows they’ll move calls to one of these if not initially scheduled for a Th/F.

Your audience will want a sense of routine.

💡 87% of participants want to be matched monthly, so build out a routine match schedule from the start.

Schedule your engagement at least 24 hours before you want it to go live. This gives you time to come back and edit it - to update the audience list, invites, reminders and forms - if needed.

Let the audience know you set this engagement for them via email or non-email channels or in-person events.

💡 Getting the opt-in link out through varied avenues will help the entire audience know about the initiative.

3 opt-in invites or nudges result in the highest opt-in success.

💡 No less than 2 nudges and varying how you reach the audience will give you the best results!

The time of year will affect engagement, so always drive quality over quantity.

💡 Opt-in rates might dip in the summer or near holidays. Plan light and fun topics when people might have a lot on their plates.

Make sure to announce matching events during Community Events and community-wide communications.

💡 Before finalizing, ensure you aren’t setting conversations up for dates you have other events that will be conflicting or distracting.

Something is better than nothing. Keep the community connected. There might be windows of time where you have less bandwidth to curate and change up Orbiit themes, and that’s fine! It’s OK to duplicate the last engagement and keep your audience connecting ... even with the same topics.