Topic Description (this will appear in the opt-in email and sign-up form for your engagement)
Storytelling is the right game to play when it comes to transforming your online presence and building trust. Stories are a powerful tool in human communication. To read a story is to indulge yourself in another experience and to allow a listener to interact with your brand dynamically.
Areas of interest (participants will select 1-3 of these when they sign up for the conversation, and they will be matched with someone with similar interests)
Developing authenticity through storytelling
Building a brand story to raise awareness
Creating a trust feeling customers are craving for using a brand story
Empowering your company values through a story
Discussion questions (these will appear as part of the agenda that is sent to participants the day before the conversation, and they are also listed in the calendar invite)
What examples of great brand stories can you share?
What are the elements of a good story?
Where to tell/share your story?
Who should be the main characters of your story?