Topic Description (this will appear in the opt-in email and sign-up form for your engagement)
Storytelling is a powerful tool for connecting customers and employees to your brand's identity and purpose. In this article, we will explore how your marketing team can craft stories that reflect your organization's origins and values, fostering meaningful connections with your audience. Learn how to inspire and persuade through compelling narratives that resonate with the people you aim to reach.
Areas of interest (participants will select 1-3 of these when they sign up for the conversation, and they will be matched with someone with similar interests)
Creating and refining my organization's public narrative
Helping non-marketing leadership in my organization articulate the purpose
Connecting organizational values to client/employee values
Creating CTAs that connect employees/clients to our purpose
Crafting visual stories that connect to our purpose
Discussion questions (these will appear as part of the agenda that is sent to participants the day before the conversation, and they are also listed in the calendar invite)
Tell the 30-second version of your organization's brand story. How has this changed/evolved since you've joined your organization?
How does your marketing team work with your organization's non-marketing leadership to tell and refine the brand story and purpose? When has your team done this well, and where are some areas for improvement?
How does your marketing team connect visual and written elements of stories? When has your team done this well, and where are some areas for improvement?