Topic Description (this will appear in the opt-in email and sign-up form for your engagement)
Storytelling is essential to connect customers and employees to your brand's identity and purpose. Use this conversation to discuss how your marketing team tells stories that reflect your organization's origins and values, and foster connection with the people you're hoping to persuade and, ultimately, inspire.
Areas of interest (participants will select 1-3 of these when they sign up for the conversation, and they will be matched with someone with similar interests)
Creating and refining my organization's public narrative
Helping non-marketing leadership in my organization articulate purpose
Connecting organizational values to client/employee values
Creating CTAs that connect employees/clients to our purpose
Crafting visual stories that connect to our purpose
Discussion questions (these will appear as part of the agenda that is sent to participants the day before the conversation, and they are also listed in the calendar invite)
Tell the 30-second version of your organization's brand story. How has this changed/evolved since you've joined your organization?
How does your marketing team work with your organization's non-marketing leadership to tell and refine brand story and purpose? When has your team done this really well, and where are some areas for improvement?
How does your marketing team connect visual and written elements of stories? When has your team done this really well, and where are some areas for improvement?